About Phresh Image
Phresh Image are the latest addition to Super 6 Fantasy Golf.
Biography: Tim Tochor, Phresh Founder and President
Phresh was conceived by Tim Tochor in 2003. After several years in the marketing and advertising industries, Tim – an avid golfer – qualified to play on a college golf team in Palm Desert, California.
Exploring the potential for a professional golf career, Tim played several mini tour events along the U.S. west coast, culminating in the Canadian Tour qualifying school in Kamloops, B.C. Recognizing that he might carve out a more successful career in a role other than playing, and possessing an eye for functional design, Tim identified a void in the golf apparel market: individuality.
Changing Demographic
At that time, the new golfer demographic was becoming progressively youth- oriented: the traditional golf “uniform” clearly did not reflect this market’s tastes and lifestyle. Converging with this demographic were many developments in golf equipment and technology. Trends and demands in golf apparel mirrored this shift, with form, fit and function emerging as strong new mandates.
Leveraging his extensive network within the golf industry, Tim began to research the sport’s new generation, identifying its niche needs and motivators. He then enlisted the services of a designer with 20 years of textile, design and forecasting background to help him bring the Phresh experience to fruition. Together they created a line that answers the demands of this new generation of players: apparel that performs well, is ahead of the market in style, and is still affordable to the younger player/consumer.
Phresh Appeal
The first collection (Spring 2005) debuted at the 2004 Ontario PGA show in Toronto to rave reviews. The buzz had begun. It soon became clear that the line’s core clientele were also wearing their garments off the course as lifestyle wear. In response, in 2005 Phresh introduced the Spring 2006 collection to non-golfers by participating in a major Menswear Show. Soon the line could be found featured in menswear stores and display windows across the country.
Domestic production and design ensures Phresh stays ahead of the market by offering shorter lead times and private label options, while continuing to maintain an affordable price point. With innovative fabrics, bold designs and dynamic color combinations Phresh has evolved into a visionary line that expands the boundaries of the new golf generation.
Biography: Tim Tochor, Phresh Founder and President
Phresh was conceived by Tim Tochor in 2003. After several years in the marketing and advertising industries, Tim – an avid golfer – qualified to play on a college golf team in Palm Desert, California.
Exploring the potential for a professional golf career, Tim played several mini tour events along the U.S. west coast, culminating in the Canadian Tour qualifying school in Kamloops, B.C. Recognizing that he might carve out a more successful career in a role other than playing, and possessing an eye for functional design, Tim identified a void in the golf apparel market: individuality.
Changing Demographic
At that time, the new golfer demographic was becoming progressively youth- oriented: the traditional golf “uniform” clearly did not reflect this market’s tastes and lifestyle. Converging with this demographic were many developments in golf equipment and technology. Trends and demands in golf apparel mirrored this shift, with form, fit and function emerging as strong new mandates.
Leveraging his extensive network within the golf industry, Tim began to research the sport’s new generation, identifying its niche needs and motivators. He then enlisted the services of a designer with 20 years of textile, design and forecasting background to help him bring the Phresh experience to fruition. Together they created a line that answers the demands of this new generation of players: apparel that performs well, is ahead of the market in style, and is still affordable to the younger player/consumer.
Phresh Appeal
The first collection (Spring 2005) debuted at the 2004 Ontario PGA show in Toronto to rave reviews. The buzz had begun. It soon became clear that the line’s core clientele were also wearing their garments off the course as lifestyle wear. In response, in 2005 Phresh introduced the Spring 2006 collection to non-golfers by participating in a major Menswear Show. Soon the line could be found featured in menswear stores and display windows across the country.
Domestic production and design ensures Phresh stays ahead of the market by offering shorter lead times and private label options, while continuing to maintain an affordable price point. With innovative fabrics, bold designs and dynamic color combinations Phresh has evolved into a visionary line that expands the boundaries of the new golf generation.
posted by tourspingolf at
9:50 AM
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